Watching MVAS Industry

‘Give level playing field for VAS players’

Posted on: July 5, 2008

This article in Business Standard titled-‘Give level playing field for VAS players’ really highlights the correct requirements of current VAS and Telecom ops need of the moment

  • faster process of obtaining shortcodes, standardization of the terms and conditions of access and interconnection and a transparent revenue sharing model between operators and VAS players. 
  • MIS and reconciliation
  • A variation of not more than 2 per cent between the service providers to be accepted as a standard and payments should be made within 60 days.
  • the MVAS industry should be treated as the single largest users of telecom services and their rights be protected

But there is also one more important need , who is taking care of CONSUMER….ultimately he is paying money out of his pocket

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1 Response to "‘Give level playing field for VAS players’"

To handle issues like quality of services, availability of short code, easier process for short code integration, better revenue share and enhanced consumer support sys:- Need VASP to come together on forum like COAI for collective efforts for development and expansion of VAS
Put pressure on the VAS value chain to grow…

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