Watching MVAS Industry

Archive for July 2008

Apparently iPhone launch in India is due on 22nd Aug, in Apple’s quarterly results conference call quotes it as 20 mysterious countries and hoefully India is one of them.

More to this is its exclusive with Vodafone for the first 15days for all the co operation that vodafone has offered to Apple world wide,

But is Apple iPhone for get 3G is meant for India, i Have my doubts after reading…. this

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This article in Business Standard titled-‘Give level playing field for VAS players’ really highlights the correct requirements of current VAS and Telecom ops need of the moment

  • faster process of obtaining shortcodes, standardization of the terms and conditions of access and interconnection and a transparent revenue sharing model between operators and VAS players. 
  • MIS and reconciliation
  • A variation of not more than 2 per cent between the service providers to be accepted as a standard and payments should be made within 60 days.
  • the MVAS industry should be treated as the single largest users of telecom services and their rights be protected

But there is also one more important need , who is taking care of CONSUMER….ultimately he is paying money out of his pocket

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Looks like google needed some Ideas for their mobile products team ,chk out this video……

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“Mobile VAS has a very important role to play as telecom companies perform commendably well despite steeply falling ARPUs” says Voice & Data in this article


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July 2008
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