Watching MVAS Industry

Any VAS company has one strategic point to win clients. Normally these VAS companies just like vendors  to the Telecom and Media companies and you know what their positioning is

” We help you to enhance your revenues( here ARPU-Average Revenue Per User)”.

Normally if you are a vendor -some one like providing rawmaterials as in manufacturing; outsourcing as in Services- you will have to tell 100 things about the benefits one gets by buying services from them. but here one straight point : “Revenue Enhancement”

The more VAS products you sell on your network , The more you will make money.

to end with some piece of gyan from Zinnov– analysing Mobile and VAS penetration in India.