Watching MVAS Industry

TRAI Open House Discussion On Mobile VAS

Posted by: konfuzion on: July 21, 2008

My Ultimate Mobile Resource Page

Posted by: konfuzion on: July 17, 2008

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Digital Music…way to go

Posted by: konfuzion on: July 8, 2008

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‘Give level playing field for VAS players’

Posted by: konfuzion on: July 5, 2008

This article in Business Standard titled-‘Give level playing field for VAS players’ really highlights the correct requirements of current VAS and Telecom ops need of the moment

  • faster process of obtaining shortcodes, standardization of the terms and conditions of access and interconnection and a transparent revenue sharing model between operators and VAS players. 
  • MIS and reconciliation
  • A variation of not more than 2 per cent between the service providers to be accepted as a standard and payments should be made within 60 days.
  • the MVAS industry should be treated as the single largest users of telecom services and their rights be protected

But there is also one more important need , who is taking care of CONSUMER….ultimately he is paying money out of his pocket

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Google Mobile Products

Posted by: konfuzion on: July 4, 2008

Looks like google needed some Ideas for their mobile products team ,chk out this video……

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Voice and Data on Mobile VAS

Posted by: konfuzion on: July 1, 2008

“Mobile VAS has a very important role to play as telecom companies perform commendably well despite steeply falling ARPUs” says Voice & Data in this article

iPhone in India

Posted by: konfuzion on: June 25, 2008

Its almost here, chk this out in TOI

iphone

Thats Huge

Posted by: konfuzion on: June 24, 2008

SPECIAL REPORT: MOBILE VALUE ADDED SERVICES

Posted by: konfuzion on: November 8, 2007

Here is the link to the special report by IndusView giving a status update on Indian and global mobile value added services industry.

Find it here.

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How does one define a Value Added Service?

Posted by: konfuzion on: October 16, 2007

Proper and a very funny definition came to my mind during the lunch time. As usual i am upto my lunch today and while picking up the items, a colleague of mine pointed to the Yummy! Mirchi bajji’s kept next to the papad section.

Having deceived by the looks i just picked up 3 those premium priced bajjis. On tasting one of them  i found that they are awe full and i cant even eat one completely.

this moment i realized the apt definition of Value Added Service

So a Value Added Service is

1) The one you can easily do away with , but still tempted to buy(just like bajji’s here-that came along with the lunch)
2) They look so tempting you pay a premium price expecting a lot.
3) You buy and experince once and find that they are not even 1% of the expectation.
4) They leave a bad impression making you decide that you are not going to try them at all.
5) Last but not least , if not you there are million odd there to buy these.

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