Watching MVAS Industry

Better late than never, that’s what Google did by starting ‘Google SMS Channels‘. I see a Veterans saying its Half Baked, its interesting, explaining what it might cost for Google . All said and done , its always better to have a bog wig enter this market and streamline the Eco system, Set some standards and  benchmarks. Not only that Google cannot afford to miss Mobile First market like India to extend its mobile adwords.

Update 1:
Rajesh Jain who pioneered the concept of Invertising in India with his MyToday SMS subscriptions writes about Google’s entry into this market.
Here is the link where he published his responses to WATBLOG.
I am also glad that Nikhil made a comment on this post.

Update 2:
WAT Blogs take on this

Update 3:
Well there’s a lot of discussion going on this between Thejo & Nikhil
Mean while Nikhil points out the (known)issue of SMS delivery and bandwidth .